Utilizing Facebook advertising is a great way to interact with your audience, and reach more potential customers. Using Facebook’s micro-targeting features, you’re able to reach your target audience without breaking the bank. Facebook ads are excellent for any budget, because you’re only paying to reach the audience who is most likely to interact with your business or product. 

Tips for Facebook Ads

1. What’s your objective?

Facebook offers 11 different marketing objectives based on what you wish to achieve with your ad:

  • Brand awareness: introduce yourself to a new audience.
  • Reach: expose your ad to as many people as possible.
  • Traffic: drive your audience to a specific web page, app or message conversation.
  • Engagement: encourage your audience to interact with a certain post or page like.
  • App installs: get people to install your app. 
  • Video views: build the number of viewers on your videos.
  • Lead generation: grow the prospects in your sales funnel.
  • Messages: encourage your audience to contact your business via Facebook Messenger.
  • Conversion: get your audience to take a specific action on your website, like subscribing to a newsletter or buying your product. 
  • Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.
  • Store traffic: Encourage local customers to visit your real life storefront. 


2. Experiment with your target audience

Start small and broaden your audience every few weeks. For example; start with a specific audience who is specifically interested in “Chicago architecture tours”

Start adding in words like “architecture tours” “architecture” or  “historical buildings” to broaden your audience and see how expanding changes your results. 

Another note: local businesses can target audiences by zip or postal code. This is also helpful if you know a particular city or neighborhood converts well.

3. Use high-quality photos and videos

Your words are important but high-quality photos and videos are what will grab your audience’s attention first. Quality media will create a quality first impression with your audience. 

4. Testing, testing

Don’t make assumptions on what will or won’t work. Every time you try something new you should test it against your previous ads to see what metrics are improving and working for you. Only you know what works best for your specific audience, and the only way to know that is to keep testing your ads. 

5. Keep track of your performance 

Monitor how your campaigns perform in the Facebook Ads Manager dashboard. If a campaign isn’t performing well, put your money into an ad that is instead. If you’re just starting out, try to run several ads with small audiences and budgets. Once you’ve determined what works best, use the winning ad as your primary campaign.