It can be overwhelming keeping up with new social media platforms and crazes. The latest social media trend making waves among users is TikTok. TikTok is used to create short music, lip-sync, dance, comedy and talent videos from 3 to 15 seconds long, and short looping videos from 3 to 60 seconds. For people who are old enough to remember Vine’s short-lived run, TikTok is similar, but with more features and effects you can use to create viral-worthy videos that can boost your businesses recognition and keep you up to date with all the internet trends. 

TikTok is primarily popular among teens and younger users, but it can be beneficial for your business to have a presence on the platform. According to InfluencerMarketingHub, TikTok has 500 million users worldwide. If you use TikTok just right, you can introduce your business or product to a huge audience. Here are some helpful tips and tricks to utilizing TikTok for your business:

Know how to use the platform

“If you’re putting stuff on TikTok but you aren’t familiar with the platform it’s definitely going to look like an ad, and it will be ignored as an ad,” says our CEO Uzoma Obasi. The draw to TikTok for many users is how casual it is. You  don’t need a big production budget to create a video that gets a lot of views. 

The app isn’t the place for serious sit-down sales pitches. TikTok is used primarily by people between the ages of 16 and 24, according to GlobalWebIndex, so you need to connect with them in a creative way if you want to be successful. 

Be authentic and on brand

This platform is all about capturing moments as they happen, without all the bells and whistles. Comedy videos are highly popular on TikTok, but wacky is not always on brand for your business or when you’re trying to attract new customers. Consider doing fun product demonstrations to popular songs that are trending on the app. Keep it simple. A light-hearted video that shows off your products will come across more authentic than if your business tries creating a viral meme and fails. 

Work with the pros

We addressed working with influencers in a previous blog, and TikTok has no shortage of influencers and popular accounts for you to partner with. Generation Z is typically opposed to anything that looks like a traditional ad, so working with TikTok influencers can really help you make a connection with that generation of users. 

TikTok now has advertising, use it

I know, I know; we emphasized utilizing TikTok in a way that your ad doesn’t look like an ad biut using these features can be helpful to reaching a larger audience. TikTok also offers precise targeting so you can make sure your ads are reaching the exact users that would be interested in what you have to offer. 

It can be a daunting task taking on a new social media platform, but we believe that it is important for your business to have a presence online anywhere people are gathering. We’re here to help you take off and soar on your TikTok journey! Contact us to get started.