Gone are the days logging on to Facebook was strictly for seeing your old college roommate’s trip abroad or your cousin’s new baby. Savvy business owners know that social media is an excellent place to market your service or product, and is often the first place people will discover you. Although there are many platforms to choose from, Facebook video is one of the best marketing tools you can use to promote your business according to Post Planner.

According to Social Media Today, Facebook’s algorithm not only prioritizes video above other media, but audiences tend to interact and respond with video content more frequently. About 300 hours videos get uploaded to Facebook every minute.Uploading videos to your company’s business page could help you reach a whole new audience.

Here are some of the best tips to utilize Facebook to deliver your video content:

  • Upload Video Directly to Facebook

Instead of sharing your video from your Youtube page or as a link, upload your content directly to Facebook. Videos uploaded directly to Facebook perform four times better and are more likely to capture attention. 

  • Keep it Short

Limit your video video length between 15-90 seconds. After 90 seconds engagement takes a sharp drop. For maximum engagement and effectiveness, you should focus on getting your point across in the least amount of time. Vidyard found that you typically lose the majority of your audience within the first 30 seconds or less. It is critical to keep your audience from scrolling by capturing their attention from the start of your video so they’ll watch until the end. 

  • Use an Eye Catching Thumbnail

Sometimes, it’s the little things that really matter when determining your videos success. Your Facebook video thumbnail matters more than you think. The thumbnail image can change CPA up to 2X

  • Tell People Why

Tell your audience why they should watch your video. Every time you post a video on Facebook you should post text with it. Use the text to tell your viewers why this video is worth their time. Viewers will be more likely to stop and watch your video if you give them a bit of information on what to expect. 

  • Use A Mix of Video Content

There are several different types of videos that you can create to deliver your brand’s message on Facebook including live video, tutorial videos, informational videos and BTS videos. Experiment with different types of videos to see what resonates most with your audience. 

  • Use Subtitles

85% of Facebook video viewers watch a video with the sound off. Including captions in your videos ensures your audience is still getting your message, whether they can hear it or not!

Utilizing Facebook to deliver your videos is one of the best ways to reach new audiences. We’re here to help you take off and soar when it comes to producing engaging videos for your business’s Facebook page! Contact us today to get started.