Successful video comes down to making the right kind of content. According to Mediakix these are some of most popular types of video you could be making:
- Product review videos
- How-to videos
- Skit videos
- Favorite/Best of lists
- Educational videos
- Unboxing videos
- Q&A videos
Product review videos could also include a testimonial from a customer or client. They consist of a person reviewing or discussing a product or service they received from your business. Keep in mind 62% of consumers watch a product video before making a purchase.
How-to videos are great for learning how to do anything from baking a perfect pie to changing the oil in your car. If you have specific knowledge on how to do something in your industry, share it with your audience! Searches for how-to videos on Youtube have increased by 70% from year to year. These are the videos people are watching on a consistent basis.
Vlogs, the future way for saying “video blog,” are exactly that; video versions of your traditional blog. Vlogs capture the everyday activities of the creator. Vlogs are typically authentic, unscripted and focused on a specific topic. These are great for giving your consumers a “behind the scenes” look at your company or business and creating trust between you and them.
Content featuring entertaining skits are the videos most likely to be shared with a high chance of going viral. Popular skit creators like Buzzfeed have amassed 20.1 million subscribers and counting using skit videos.
Favorites/Best of Lists Videos
This is a spin on product review videos and usually consists of a list of products or services. Many people look to Youtube videos for advice on what to buy, things to wear and places to vacation. “Best of” videos are your way to make quality recommendations to your audience, and you’ll become the voice they turn to when they need advice.
These videos help educate viewers on a specific topic. They are used to inform, answer questions and provide facts. As marketers, this is likely the type of video you’ll be creating frequently. This is where you can share who you are, what you’re about and why the viewer should trust you.
This is a great way for brands to increase awareness around a product or service. Creators use this opportunity to literally open a package or product box on camera to show their initial reactions. You can do an unboxing video in-house, or partner with other influential creators for more reach.
Question and answer videos allow you to engage with your audience at a deeper level. You’re able to take questions from your viewers and answer them, either in real time via live videos or on a semi-regular basis with pre recorded videos.
Needless to say, not all these videos will be relevant to your brand or business. Figuring out what kinds of video you should be making starts with understanding who you’re making them for. Knowing the kind of content your audience likes to consume is key to creating successful video. Spend some time building your buyer personas and figuring out who you want to pinpoint with your videos.
When you’re ready to start your video production journey or if you have questions, drop us a line!