Youtube is the most popular online platform in America and it is the second most visited site on the internet after Google, according to Pew Research. It’s the place many of us turn to for all the “how to” questions we need answers to. From tutorials to music videos, users are uploading 500 hours of video content every minute, and you should be one of them! Whether you’re a new business or you have an established customer base it’s never too late to start your channel.
Starting Your Channel
So where should you start with your new Youtube channel? Knowing your audience is key to creating successful video content. Spend some time getting to know your audience and building your buyer personas. Brands that produce content that relate to their viewers interests are three times more likely to to be viewed than content with “look at me” gimmicks. Be honest, be informative and be real.
Keep in mind that viewers aren’t looking for an advertisement. They are looking for information and generally helpful videos.
The most valuable video content isn’t necessarily the flashiest. Brands who have zeroed in on their audience’s needs will have a much easier time gaining viewers and retaining them.
Between 2017-2018 Youtube users increased their daily engagement with content creators and business pages, meaning they went from casual viewers to loyal fans. With consistent content you’ll be able to capture the attention of your viewers and keep them coming back for more.
Recent statistics also show that viewers are turning to Youtube more than any other platform when determining what products to buy. 80% of viewers say they watch youtube videos related to the product they’re interested in before deciding on it. By consistently adding to your businesses page, you can become the authority on where potential customers turn to for answers to their questions.
Other Reasons You Should Be on Youtube
- 73% of adults use Youtube. That’s more than Facebook and almost twice as much as Instagram.
- Visitors spend an average of 11 minutes 24 seconds per day on Youtube.
- On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network.
- Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes.
If you’re still trying to decide if a youtube channel is right for your brand we’d love to help. We’re confident that Youtube’s amazing reach is beneficial to businesses of all sizes within all industries. If you’re ready to start creating consistent video content we’re ready to get you started.